February 07, 2007

TreeHugger Picks: Green Social Networking
1) WorldCoolers and their desktop app is designed to give people concerned about the climate crisis the means to connect with one another, organize their efforts, and reach out to the larger community.
2) 2People is focused on creating an ongoing dialogue about global warming, and hope to create a network of 20 million climate voters by 2008, and make climate the dominant issue in the 2008 elections.
3) GUSSE combines social networking with urban sustainability to create a worldwide network people disseminating ideas about what's happening in their green corner of the world.
4) Zaadz has a formula for leverage change through social networking that goes like this: "you be the change + you follow your bliss + you give your greatest strengths to the world moment to moment to moment + we do everything in our power to help you succeed + you inspire and empower everyone you know to do the same + we team up with millions like us = we just affected billions = we (together) changed the world."
5) dotherightthing gets users together to collectively rate the performance of large corporations like Wal-Mart, Starbucks and Whole Foods, with the goal of getting companies and their executives talking to consumers.